Surveys

GERMAN BUSINESS IN JAPAN 2016 (English)

International companies that seek to start business in Asia often pursue strategies focussing on attractive growth rates of 6% or more in emerging markets, which do, without any doubt, demand attention. Japan does not fit into this pattern – but what G7 country does or demonstrates the dynamics that can be compared with those in many Asian countries? The business climate survey that has been conducted for the first time in 2016 sheds new light on the Japanese market.

The study was designed and executed in cooperation with the Germany Trade and Invest. It addressed 348 German firms. As 94 of them answered, a representative response rate of 27% was achieved. more

 

REPORT ON ELECTRIC MOBILITY IN JAPAN 2014 (German)

Japan is among the world leading and most advanced markets for electric mobility. This study not only describes the technical developments and realization of innovation within the field of E-mobility in Japan, but it also examines the business, political and societal circumstances, which are relevant for the expansion of an electrically mobile system.

This study was made by the VDI/ VDE-IT in cooperation with the German Chamber of Commerce and Industry Japan (AHK Japan). more

THE JAPANESE MARKET FOR SWEETS AND SNACKS (German)

For the past years, the Japanese market for sweets and snacks has shown little movement. Nevertheless, market volume amounted to 12.8 billion Euro in 2010.

This survey, carried out by the German Chamber of Commerce and Industry in Japan (AHK Japan), provides insights into the Japanese market for sweets and snacks. It clearly presents chances and challenges, and informs about import regulations of products to Japan, as well as about Japanese target groups. More...

THE JAPANESE MARKET FOR WINE (German)

In the fiscal year 2009, the Japanese market volume for wine accounted for 171.1 billion Yen (approx. 1.31 billion Euro). With Japanese viniculture remaining very weak, foreign wine imports amount to 70 per cent of market volume. Thus, the Japanese market still is one of the most important and profitable import wine markets in the world.

 

This survey, carried out by the German Chamber of Commerce and Industry in Japan (AHK Japan), provides insights into the Japanese market for wine. It clearly presents market and import trends, as well as chances and challenges, and informs about import regulations of products to Japan, as well as about Japanese target groups. More...

THE JAPANESE MARKET FOR BEVERAGES (German)

With a sales volume of 9.2 trillion Yen, the Japanese beverages sector is one of the largest and most attractive beverage markets in the world. At the same time, it is a very mature market, where further growth is highly limited and, as a result, competition fierce.

This survey, carried out by the German Chamber of Commerce and Industry in Japan (AHK Japan), provides insights into nine segments of the Japanese market for beverages. It clearly presents market and import trends, as well as chances and challenges, and informs about import regulations of products to Japan, as well as about Japanese target groups. More...

THE JAPANESE MARKET FOR DAIRY PRODUCTS (German)

In 2009, Japanese consumption of dairy products amounted to 5.98 million tons. While the Japanese market maintains a high level, strong growth is not expected. In particular, consumption of drinking milk has been falling for years among Japan´s aging population. However, at the same time, consumption of processed dairy products, such as cheese and yoghurt, is rising steadily.

More...

THE JAPANESE MARKET FOR MEAT AND MEAT PRODUCTS (German)

Japan is one of the most important import markets for meat in the world. In 2008, meat worth 879 billion Yen was imported.

Despite current import restrictions, an evaluation of the Japanese market for meat is worthwhile. Germany has an excellent reputation in Japan, particularly with regards to first class and original products. For this reason, high prices can in fact be achieved, especially in the premium segment. More...

SILVER BUSINESS IN JAPAN (English)

Demographic change is a global phenomenon. The aging and shrinking of the population – a trend particularly advanced in Japan – poses new challenges and responsibilities to society, companies and organizations – but it also offers new business opportunities. More...

RESTRUCTURING IN JAPAN (English)

What‘s possible and what is not possible in Japan? How can a foreign company design an effective restructuring program for its Japanese subsidiary?

Our study provides answers to these questions. More...

ENERGY EFFICIENCY IN THE JAPANESE BUILDING AND BUILDING SERVICES ENGINEERING SECTORGY EFFICIENCY (German)

Poor in raw materials, Japan depends on imports far more than most other industrial nations. Roughly 80 per cent of the energy demand is covered by foreign imports. At the latest since the oil crisis in the seventies, Japan is aware of this situation and ready to invest large amounts of money and huge efforts to promote alternative uses of gas, coal and nuclear energy, as well as the development of new technologies in the area of renewable energies. More...

PREMIUM MARKET SURVEY (English)

Japan is widely regarded as a premium market. Popular opinion is that premium prices and high profit margins can be achieved there, despite the complexities involved in entering the market, broadening business activities, and complying with the extremely strict requirements in terms of products, quality and service. More...

EXPATRIATE VERSUS LOCAL (German)

For the first time, the AHK Japan carried out an extensive survey on HR management. It focuses on the deployment of expatriates in Japan. The results of the survey confirm that subsidiaries of German companies rely to a great extent on expatriates in executive positions. More...

INNOVATION SURVEY JAPAN (German)

For decades, German industry has been operating successfully in Japan with a focus on sales and service. Yet recently, Japan is also gaining importance as an important location for research and development for German companies. More...