“Hon-Ne” and “Tate-Mae” – Business Barriers in Japan

12.04.2017 | 12:00
- 14:00


Emi Mitsumura
Member Services
Tel: +81-(0)3-5276-8720
Email: events(at)dihkj.or.jp

Luncheon in English ~ Members Only ~

Speaker: Mr. Shinzo Yotsumoto
Managing Director and Representative Director of Schaeffler Japan Co., Ltd.
CV Download
CONRAD Tokyo/ Hamarikyu, Annex 1F Map & Directions
Date & Time: April 12 (Wed.), 12:00 – 14:00
Language: English
Member Fee: Yen 6,500
Payment: You will receive an invoice after the event by post
Registration Deadline: April 5, 2017

About the event:

Throughout his career, Mr. Yotsumoto has often encountered typical miss-communications between Japanese and non-Japanese people due to cultural differences. The first challenge non-Japanese might face, he says, is “Hon-Ne” and “Tate-Mae” of Japanese people.

“Hon-Ne” and “Tate-Mae” are Japanese words: “Hon-Ne” (本音, "true sound") means a person's true feelings and desires, while “Tate-Mae” (建前, "built in front“) means the behavior and opinions one displays in public, generally not representing true feelings nor desires. Before being able to express your “Hon-Ne” with someone, it is necessary to confirm that both parties share the same values.

Most times Non-Japanese are automatically in stereotype manner categorized into “outsiders” by Japanese. That makes it harder for non-Japanese to establish “Hon-Ne” based discussions with Japanese, which is essential for good cooperation.

How can communication obstacles arising from “Tate-Mae” be overcome and a good business relationship achieved? How can foreigners cope with situations when faced with “Tate-Mae” using Japanese business partners? There is also another key aspect of the Japanese business world that cannot be overlooked: “Nemawashi“.

Mr. Yotsumoto will share his experiences and observations he has got from the past 40 years of his career in automotive related industry. This is not an academic study results nor research based on the data or statistics, but result of his knowledge earned by working in various countries companies with respective working cultures.


Note 1: If you do not receive a confirmation within 24 hours, kindly contact us again. 
Note 2: Cancellations after the registration deadline and no-shows will be charged in full.
Note 3: Please inform us about dietary restrictions if any.