Spielwarenmesse Dialog

Next year, the Spielwarenmesse in Nuremberg celebrates its 70th anniversary. The AHK Japan has been representing the Spielwarenmesse eG since 2010 and supports the fair’s organizers in Germany, for example with developing new content strategy. On the occasion of the anniversary, some areas regarding the fair will be changed and optimized according to current market developments. For example, a new product group "Electronic Toys" has been introduced to address current trends.

In view of rising demand, Spielwarenmesse eG is also planning a trade fair for paper, office and stationery, the Insights-X. This fair is being held as a small-scale event, which reflects the interests of the target group.

In order to promote the attractive portfolio of the Spielwarenmesse and Insights-X to potential exhibitors and press representatives in Japan, a conference called "Dialogue" was held in Tokyo on March 6, for which the management of Spielwarenmesse eG also visited Tokyo. The keen interest at the conference suggests that both the Spielwarenmesse and Insights-X will become leading industry events for Japanese companies in the future.