Trade Fair Representation

The AHK Japan is the official foreign representative of Spielwarenmesse eG Nuremberg.

Nuremberg International Toy Fair

© Spielwarenmesse eG

The Spielwarenmesse eG is the organiser of the Nuremberg International Toy Fair and also provides marketing services for the toy sector and other consumer good markets. In addition to hosting the world’s leading toy fair in the city, the Nuremberg-based company also organises "Kids India" in Mumbai and "Insights-X" in Nuremberg.

The activities of the company include the international trade fair programme World of Toys by Spielwarenmesse eG, which brings producers to trade fairs in other markets. The Spielwarenmesse is represented in over 90 countries worldwide.

The AHK Japan has represented Spielwarenmesse eG for more than eight years, and supports Japanese companies wishing to exhibit at the Nuremberg Toy Fair or the company’s other events, or who want to attend the fair as expert visitors.

Fair Programme

Spielwarenmesse® Nuremberg

The international toy markets meet in Nuremberg: Renowned brands, toy innovations, start-ups, buyers from large chain stores, retail and media make make the Nuremberg International Toy Fair the number one event in the toy industry.

The next Nuremberg Toy Fair: from January 29 to February 2, 2020

Website Spielwarenmesse®


Insights-X is the trade fair for paper, office-supply and stationery. Producers and suppliers, large and small, meet every October at the Exhibition Center in Nuremberg. Buyers and wholesalers find an expansive range of products for the office, school or recreation, as well as creative design and artists' materials.

The next Insights-X: from October 9 to 12, 2019

Website Insights-X

World of Toys

National fairs often take place in growth markets in addition to the leading international fairs because dealers and producers want firstly to establish themselves in their home market. These events are of interest to companies seeking new export markets. The company supports participation in national and international trade through the World of Toys by Spielwarenmesse eG. Companies can see the market for themselves at the World of Toys Pavillon of "Hong Kong Toys & Games Fair" or "Kids India". Spielwarenesse eG provides planning and on-site support through an extensive range of services and a dedicated account manager.

Website World of Toys