Nov 14

Potentials for German Foods and Beverages in Japan

Get to know German food and beverage companies during a presentation and networking event!


  • Federal Ministry of Food and Agriculture (BMEL) 
  • German Chamber of Commerce and Industry in Japan (AHK Japan)
  • enviacon international

According to the Federation of German Food and Drink Industries (BVE), the German food and drink market with its 580.000 employees in 5.940 companies (2016) belongs to the three biggest industries in the country; Germany is also the largest food and drink producer in the EU in terms of sales. Germany’s food industry is not only driven by a commitment to deliver foods and drinks of the best quality, but also by a desire to actively respond to changing consumer wants and needs.

Furthermore, the EU-Japan Economic Partnership Agreement (JEFTA), which was signed in July 2018, is expected to boost trade between the EU and Japan, especially in the food sector. The European Commission forecasts growth of 180% in the agrifood sector, as Japanese tariffs on cheese, wine and pork are going to be eliminated.

Therefore, it is our utmost pleasure to invite you to the symposium “Potentials for German Foods and Beverages in Japan.", which is held in the context of an export initiative promoted by the German Federal Ministry of Food and Agriculture. During this presentation and network event you will have the opportunity to learn more about the participating companies and their best-selling products.

Please see the attached invitation for details about the program and the German companies.

In addition to the symposium, the German delegation participants are also planning to attend B2B-meetings on November 15th and 16th. If you are interested in an individual appointment with one of the companies, please feel free to check the respective box on the registration form.

We look forward to seeing you on November 14th!



On 14 November 2018, AHK Japan hosted the symposium “Potentials for German Foods and Beverages in Japan" at Roppongi Academyhills in Tokyo. The event, which was sponsored by the German Federal Ministry of Food and Agriculture (BMEL) and supported by the German Embassy in Tokyo and JETRO, was well received by the 63 attendees.

During the symposium eight diverse food and beverage manufacturers from Germany presented about their best-selling products, including wine, vinegar, organic flours and many more. In addition, the German Federal Ministry of Food and Agriculture (BMEL) introduced the German food and beverages market in detail, and a representative of the Delegation of the European Union to Japan explained about the arising opportunities for Japan-Germany trade in foods and beverages under the Economic Partnership Agreement (EPA). As part of the half-day event, the German companies also exhibited some of their products and were able to talk with interested food importers during a networking lunch.

The AHK Japan would like to thank MIPRO, as well as the following associations, who kindly helped promoting the symposium to potential visitors: Wine Importers Association of Japan, All Japan Food Association, Japan Processed Foods Wholesalers Association, the Japan Confectionary BB Association, Japan Wines and Spirits Importer's Association, and the Reefer Wine Association.

With the EPA coming into effect starting in 2019, it is expected that German companies will be able to gain easier access to the Japanese Market, and AHK Japan hopes to host more food-related events in this context in the near future.




Invitation "Potentials for German Foods and Beverages in Japan"

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