Dez 04 bis Dez 05

Webinar Series on E-Commerce in Japan

Two Webinar Sessions on December 4 and 5

Session 1: Introduction to E-Commerce in Japan


  • Dr. Tobias Schiebe, LL.M (ARQIS Foreign Law Office)
  • Ms. Eri Furui, LL.M. (TMI Associates)


Japan's online economy is booming. 91% of the population uses the internet regularly, 70% buy online - and the trend is going upwards. More and more businesses are offering their products and services directly online. This seminar will outline the legal framework regarding E-Commerce in Japan highlight practical implications which companies should be aware of.

Topics will inter alia include:

  • Market Entry Requirements
  • Legal Requirements for Websites
  • Warranty, Cancellation and Return Obligations for Online Sales
  • Product Liability
  • Data Protection



Session 2: Introduction to Rakuten


  • Mr. Ken Suzuki, Business Development Manager, Overseas Sales Strategy, Rakuten Ichiba


Cross-border trading to Japan from overseas countries is growing rapidly, now.
There are some options for overseas merchants to do that, but you cannot move it forward without knowing the situation in Japan.
Rakuten has the largest share of E-commerce market in Japan, about 27%.
You will learn about Japanese E-commerce market and how to expand your business to Japan with Rakuten after this seminar.

This seminar contains:

  • 1 Introduction of Rakuten
  • 2 CBT market in Japan
  • 3 Strength of Rakuten Ichiba
  • 4 How to on-board to Rakuten Ichiba
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