GfK GmbH

GfK. Growth from Knowledge.

We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends.

Four key tenets drive our approach, and offer value to our clients:
1) Trust: Highest competence with data management and quality
2) Signals from the noise: Actionable recommendations through analytics and technology
3) Knowledge and expertise: Deep understanding of the market, psychology and consumer behavior
4) Always-on intelligence: Digital solutions that put data science at your fingertips

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■ Contact in Japan: GfK Marketing Services Japan Ltd. (Tokyo)

(Feb. 2024)