Yuzu Kyodai Co., Ltd.

Our work ranges from figuring out the optimal shapes and designs for Japanese kitchen appliances to deconstructing how ‘liquids can feel premium’; from developing sustainable packaging ideas beyond boring brown carton boxes to creating a five-year blueprint for the beauty device innovation pipeline in East Asia; from six weeks of research into the travel habits of Japanese, Chinese and Korean millennials to long-term partnerships, such as building the brand strategy for a renovation firm's new eco-renovation venture.

We find inspiration in looking at business challenges from multiple angles. Whether our clients need to redefine their business purpose, finetune their relevance for the Japanese market, or adapt their global DNA to a local lifestyle, our motto is ‘be helpful’.

(March 2024)