We would like to invite you to our upcoming EBC Automotive Components Committee x AHK Japan session on "Accelerate Sustainability: Harnessing reusable materials and digital innovation to shift gears toward a carbon‐neutral future" on March 18th, 2025 from 16:45 (door open:16:30)-19:30 JST. Join us at SAP Japan for an engaging session that puts automotive sustainability in the fast lane. Accelerate Sustainability: BMW & SAP Leading the Charge brings together insights from BMW and SAP to explore how the drive toward carbon neutrality is reshaping the industry — from BMW’s journey in increasing reusable materials to SAP’s pioneering software solutions through the CATENA-X initiative. 
The event kicks off with two impulse presentations: 

Lutz Rothhardt, Director Development (BMW Corp. Japan) will share insights on BMW’s strategic approach to integrating sustainable materials and reducing carbon footprints. 

Markus Kraemer, Co-Lead of the Catena-X Internationalization Expert Teams for Japan and Korea (SAP Corp. Japan) and a Japanese speaker from the automotive realm will dive into how digital innovation and the CATENA-X initiative are enabling a new era of traceability and efficiency in automotive manufacturing.   

Following the presentations, we transition into an interactive panel discussion featuring Lutz, Markus, and another guest from the automotive realm, who brings a unique perspective from Japan. The panel discussion will provide an open forum to delve deeper into the topics and explore collaborative opportunities.  To cap off the evening, a catered networking buffet will be served, offering the perfect setting to connect, share ideas, and drive forward the conversation on sustainability and digital transformation in the automotive sector. 

Date and Venue

Tuesday, 18th March 2025  | 16:45 - 19:30 (JST)

SAP Japan Co., Ltd. Mitsui Bussan Bldg. 11-12F (reception: 2F) 
1-2-1, Ōtemachi, Chiyoda City, Tokyo 100-0004

Access

Speaker

Lutz Rothhardt 
He brings over three decades of experience in automotive electronics and systems development. Currently serving as Director, Development (Japan) at BMW Japan Corp, he oversees the introduction and validation of advanced technologies for the Japanese market. With a background ranging from hands-on engineering and development to leadership roles in product engineering and global E/E architecture, he has been instrumental in adapting BMW’s technology and systems to meet local requirements and regulatory standards. 
  
Markus Kreamer 
He combines a deep understanding of enterprise software and digital transformation with a passion for sustainability in the automotive industry. In his current role as Co-Lead of the Catena-X Internationalization Expert Teams for Japan and Korea (SAP Corp. Japan), he is at the forefront of initiatives that enable a more integrated, data driven future for automotive manufacturing and supply chain management

Agenda: 

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