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Winning Without Conceding - Negotiation Strategies in Times of Cost Pressure and New Competition

  • Event

20 October 2026 | Workshop | AHK Japan

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In today's business environment, companies face rising cost pressures, changing market conditions, and increasing competition. This Negotiation Master Class helps German and Japanese companies strengthen their negotiation skills, apply practical tools and strategies, win new business opportunities, and protect their margins and business relationships.

 

In this workshop, we will focus on how to:

 

  • Navigate cost inflation and margin pressure
  • Manage rising raw material costs
  • Address tariffs and duties affecting international trade
  • Respond to new challenges in sales and purchasing
  • Negotiate more effectively through strategic leverage and stronger framing

 

The workshop is led by Andreas Hirl, an experienced international business executive with more than 25 years of experience in industrial companies. Having lived and worked in Japan, Germany, the USA, Mexico, and the UK, he brings extensive international expertise and a deep understanding of cultural and business practices across global markets.

  • Participation Fee (incl. tax)

    2,200 JPY for AHK Japan Members | 3,300 JPY for Non-Members

  • Tuesday, 20 October 2026

    15:15 (door open 15:00) ‐ 19:30 (JST) | Networking: 18:30 - 19:30

Programme

15:15–16:15   Introduction & Practical Exercise

16:15–16:30   Break

16:30–18:30   Deep Dive & Q&A

18:30–19:30   Networking

Remarks

Language: English
Costs (incl. tax): 2,200 JPY for AHK Japan Members | 3,300 JPY for Non-Members 
Registration Deadline: Friday, 16 October 2026 | Cancellations after the deadline or no-show will be charged fully 
Maximum number of participants: 20 | Registrations are handled on a first-come, first-served basis according to availability
Target Group: Sales & Business Development, Purchasing, Project Management, Key Account Management
Food and Drinks:  Light bites and drinks

Andreas Hirl is a global business executive and Purchasing Director at Continental, with more than 30 years of experience across various industries, including industrial and automotive sectors. Throughout his career, he has held leadership positions in global sales and purchasing at companies such as Siemens, Continental, and Aumovio.

Having worked and lived in the UK, Mexico, the USA, Japan, and Germany, Andreas brings a strong international perspective and a deep understanding of the importance of local cultures, business practices, and market dynamics.

In addition to his corporate career, Andreas is an experienced guest speaker and university lecturer at Technische Hochschule Ingolstadt, where he shares his practical insights and international business experience with the next generation of professionals.

Andreas Hirl

 Registration Form 

 

To register for the event, please use the online form displayed below. This form is generated by SuperOffice (online.superoffice.com). If the form is not displayed, please change your privacy settings. This form is also not available in Internet Explorer.

Disclaimer ©2026 German Chamber of Commerce and Industry in Japan (AHK Japan). No part of this presentation may be reproduced without prior permission. While every reasonable effort is made to ensure that the information provided is accurate, no guarantees for the currency or accuracy of information are made. All material relating to information, products and services (or to third party information, products and services), is provided 'as is', without any representation or endorsement made and without warranty of any kind, including the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy. The speakers are solely responsible for the content thereof; In no event will the organizer and/or the speakers be liable for any loss or damage whatsoever arising from infringement or any defect of rights of the content of the presentation. Views expressed are not necessarily those of AHK Japan. All our events follow Chatham House Rules.

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