There is a Japanese proverb, “Ebi de tai o tsuru”—using a small investment to catch a big result. Few business activities embody this better than a well‑executed trade show strategy.
This session is designed for German companies aiming to accelerate growth in Japan by approaching trade show participation more strategically. Japan remains one of the world’s most sophisticated and opportunity-rich markets, but meaningful results require more than simply exhibiting—they demand preparation, market insight, and disciplined follow‑through.
We will begin with an overview of Japan’s exhibition landscape and the role of RX Japan in connecting global companies with key industry decision-makers.
Participants will gain practical guidance on how to maximize trade show ROI, including:
- Preparation and positioning strategies
- Key cultural and commercial factors affecting deal progression
- Techniques to increase visibility and engage high‑value prospects
- Approaches to measuring ROI beyond on‑site lead counts
Additionally, representatives from the German Embassy and AHK Japan will outline available support services, market entry assistance, and funding opportunities. The session concludes with a look at future collaboration to strengthen long-term partnerships between German exhibitors and the Japanese market.
Participants will leave equipped with the knowledge and tools needed for successful trade show participation across Japan.
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Costs: Free of Charge | AHK Japan Members only
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14th April 2026 | 15:00 – 17:00 (JST)
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Learn more
AHK Japan
Speakers
- Hajime Suzuki is Executive Officer, Head of Global Relations at RX Japan. With 26 years of experience in the exhibition industry, he has played a key role in connecting international businesses with growth opportunities in the Japanese market.
He works closely with global companies, government bodies, and industry associations to develop strategies that enable foreign exhibitors to enter and expand in Japan. - Kyra Thomas, Director of International Sales at RX Global, a seasoned leader with more than 20 years of experience driving international growth across Europe, Asia, and global markets.
With deep expertise in new business development, international marketing, key account leadership, and global events, she brings a powerful blend of cultural insight and strategic precision to global market expansion. - Kosaku Munetomo is Senior Manager at RX Japan. With nearly 20 years of experience in the exhibition industry, he serves as the international lead for major trade shows including SMART ENERGY WEEK, AUTOMOTIVE WORLD, NEPCON JAPAN (electronics industry exhibition), and INTERPHEX JAPAN (pharma & biotech industry exhibition).
He is responsible for driving global participation and building strategic relationships with overseas exhibitors, partners, government organizations, and industry associations. Through his work, he supports international companies in identifying growth opportunities and successfully expanding their presence in the Japanese market.
Remarks
Language: English
Costs: Free of Charge | only for AHK Japan Members
Schedule
15:00 - 15:30 Presentation, RX Japan
15:00 - 16:00 Discussion
16:00 - 17:00 Networking
Registration Form
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Disclaimer ©2026 German Chamber of Commerce and Industry in Japan (AHK Japan). No part of this presentation may be reproduced without prior permission. While every reasonable effort is made to ensure that the information provided is accurate, no guarantees for the currency or accuracy of information are made. All material relating to information, products and services (or to third party information, products and services), is provided 'as is', without any representation or endorsement made and without warranty of any kind, including the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy. The speakers are solely responsible for the content thereof; In no event will the organizer and/or the speakers be liable for any loss or damage whatsoever arising from infringement or any defect of rights of the content of the presentation. Views expressed are not necessarily those of AHK Japan. All our events follow Chatham House Rules.
